Troika Dialog Awarded for Outstanding Achievements and Excellence in Brandbuilding Troika Dialog received a Master of Brandbuilding award, which every year goes to 10 leading companies. It marks their outstanding achievements and excellence in brandbuilding. The awards ceremony of the Master of Brandbuilding 2008 competition took place at the Great Hall of the Polytechnic Museum on May 30.
The Master of Brandbuilding competition is non-commercial and is moderated by leading Russian and international branding agencies. The nominees are named by the Expert Council (the Panel of Judges) comprised of the representatives of the leading business mass media. In 2008, the Panel of Judges included representatives of the following newspapers and magazines: Vedomosti, Dengi (Kommersant), Smart Money, Finans, Harward Business Review, Expert, Kompaniya, Sekret Firmy, Svoi Biznes, Brand Management, Industriya Reklamy, Upravleniye Kompaniyey, Top Manager, and Vzglyad as well as the City FM radio station. Each expert in the Panel of Judges provides a list of 10–15 last year’s best brands (companies). The winners are determined according to the number of votes.
The competition has been held since 2006. Master of Brandbuilding awards stand for the recognition of the professionalism demonstrated by a managerial team or business owners responsible for the brand’s creation and development.
Inna Miloserdova, Troika Dialog Marketing Director, said, "We are greatly flattered that our brandbuilding efforts have been highly rated by both professional brandbuilders and those who see Troika Dialog as a brand. Our company has already been present in the market for 17 years; we have a well-established company image and a strong reputation. However, life goes on, and a company, especially one like Troika, is also a living thing. Today we are standing on the brink of a new development stage and are faced with major changes. This is equally true with regard to our brand. Troika Dialog’s main advantage as a brand is that we are open to new ideas and have no fear of change."